The Bachelor of Business Administration (BBA) is a professional undergraduate program designed to develop managerial, leadership, and entrepreneurial skills among students. The course provides a strong foundation in business principles, management practices, marketing, finance, human resources, and organizational behavior.
The curriculum includes subjects such as Principles of Management, Business Economics, Financial Accounting, Marketing Management, Human Resource Management, Business Law, Operations Management, Entrepreneurship Development, and Business Communication. The program focuses on enhancing students’ decision-making, problem-solving, leadership, and analytical abilities required in the corporate world.